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Cookie Policy

1. What are cookies?

Cookies are small text files that are stored on the user's device when visiting a website. They are used to improve the browsing experience, remember preferences and collect anonymous information about interactions with the site.

2. Types of cookies used

The Tuscany Backroads website uses different types of cookies, which can be managed through the browser settings or through the consent banner on the website.

3. Technical and Functional Cookies (Necessary)

These cookies are essential for the proper functioning of the site and cannot be deactivated. They are used for:

  • Keep the user session active

  • Save browsing preferences (language, accessibility settings, etc.)

  • Allow the cart and online bookings to work

  • Ensure site security

4. Analytical Cookies (Statistical)

These cookies collect anonymous data to analyze traffic and user behavior on the site, helping us improve the browsing experience. Wix uses tools such as Google Analytics and Wix Analytics, which may collect:

  • Number of visitors and pages viewed

  • Session duration

  • Traffic origin

  • Interactions with the site

5. Marketing and Remarketing Cookies

These cookies are used to personalize the advertisements shown to users and can be set by third parties such as Facebook (Meta), Google Ads and other advertising platforms. They are used to:

  • Show targeted ads to users based on their browsing preferences

  • Analyze user behavior on advertising platforms

  • Create retargeting campaigns for users who have already visited the site

6. Third Party Cookies

Since the site is developed with Wix, there may be third-party cookies integrated through widgets or plugins, such as:

  • Google Maps (for map viewing)

  • Facebook Pixel (for conversion tracking)

  • Instagram Feed (if integrated into the site)

YouTube or Vimeo (for viewing videos)

7. Cookie Consent

When you visit the site for the first time, a banner is displayed that allows you to:

  • Accept all cookies

  • Customize your preferences

  • Refuse non-essential cookies

You can change your consent at any time through your website or browser settings.

8. How to manage or disable cookies

You can disable or delete cookies directly from your browser settings. Here are some useful guides for the most common browsers:

Disabling some cookies may limit the user experience and some features of the site may not be available.

9. Changes to the Cookie Policy

Tuscany Backroads reserves the right to update this policy based on new regulations or changes in the technologies used. Updates will be posted on this page.

For further information, you can contact us at info@tuscanybackroads.it

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